Which Website Can I Upload My Aticles to Make Sales
Ane of the biggest mistakes businesses make with their content is to only publish it in a single identify such as their website.
Minimal exposure, minimal visibility, minimal results.
If you're going to create content in the first place, to get the most bang for your buck, you've simply got to dilate it, giving it the widest audience and greatest exposure you tin.
That means publishing and/or otherwise promoting it in as many channels as possible that are relevant for your business organization.
Those who insert themselves into equally many channels as possible look set to capture the most value. They'll exist the richest, the most successful, the most connected, capable and influential among us. We're all publishers at present...
Pete Cashmore, Mashable founder and CEO
Often, this involves repurposing that content.
Yes, it's a flake more work to do...
Just when systematized and done consistently, such equally via a mail service-publication pipeline, the rewards are loftier.
It's as well far easier than creating the initial seed content. The panthera leo's share of the work has already been done, and you lot're just adapting it for a new environment.
Here are but a couple of repurposing possibilities for your original content:
- Use information technology every bit the basis as a guest post on a third-party web log that has your target market place as their audience.
- Create a post for a Medium Publication, whether your own or one that someone else controls.
That's just 2, both of which are covered more below... along with 23 other potential content channels.
Whether yous're creating original content or repurposing it, note that not every place listed here will be suitable for your business—just you lot'll probable find many of them will be.
Some of them yous may even exist using already, though maybe not every bit optimally as yous could exist.
Outset by integrating just one additional content channel into your content creation activities.
Mastered that one? Add another.
For every channel that you add together and publish to regularly and consistently, you lot'll detect your results plough out to be worth far more than when publishing to a single channel in isolation.
In other words, a multi-aqueduct content distribution strategy works out something like:
(Annotation: The following content channels are not listed in whatever kind of order of importance... except maybe the showtime!).
Want a Copy? Grab our PDF summary canvas with a list of these superlative places to publish content—Download Gratis At present
i. Your Blog
The first place to publish content for virtually businesses is on their blog.
Your concern does take i, correct?
A web log gives your website credibility and authority, attracts traffic, and provides yous with content that, when distributed properly, generates additional traffic from multiple sources across the web.
The biggest issue most businesses accept is that they're not publishing oftentimes enough, or consistently.
Publishing sporadically or once every X number of weeks volition prove of little benefit.
Instead, aim to publish at least once a week.
In addition, I e'er recommend publishing a Featured Epitome for each post, such as the one you see at the top of this post.
This non only improves appointment on your web log and reduces your bounciness rate—in other words, visitors hang around for longer, which encourages Google to send more—but the image can be reused when promoting and/or republishing your content elsewhere, non to the lowest degree on social.
If you actually want to chief the art of blogging for your business, brand sure y'all're getting my gratis Business concern Blogging Mastery eSeries.
2. Facebook
Whenever you publish something new to a channel like your web log, add an update to Facebook to help with content amplification.
For a weblog mail service, use some teaser text, such as the first paragraph or and so, to encourage visitors back to your postal service.
Utilise an image from the content—such as the blog postal service's Featured Image—to maximize engagement and attract as many eyeballs as you tin.
The easiest manner is to accept an image incorporated automatically via your social meta tags so make sure y'all take them prepare up correctly (here's how).
Organic attain on Facebook is now fairly limited, so endeavor using paid promotion for greater exposure and runway your results.
To maximize your return from a paid ad, exercise things similar:
- Integrate opportunities for visitors to opt-in to your list.
- When sharing a link to your blog, use a Facebook Pixel so you can build an audience of your visitors and advertise to them in future (such as an opt-in offering).
Even if businesses do all of the above, nearly make the mistake of simply doing it once. For example, they promote a new blog mail service on Facebook just one fourth dimension and then forget most it.
Instead, create a procedure to share the content again so you maximise your results.
three. Twitter
The same applies to Twitter. Don't transport out a unmarried Tweet pointing to your new content, and then just forget virtually information technology. Afterwards all, a single Tweet is only going to be seen by a tiny fraction of your audience at any 1 time.
Yet this is exactly what almost businesses on Twitter exercise. If they've got new content, they'll Tweet nearly information technology once, and that's it.
Instead, amplify your content by sending out multiple Tweets over time, such every bit once a week for twelve weeks.
Of course, it doesn't accept to exist the verbal same Tweet, and probably shouldn't be. Each Tweet can focus on a different angle, varying the hashtags used every bit needed.
Equally with Facebook, you'll be multiplying the results you would otherwise get.
And when doing so as role of a consistent process, the furnishings over time become even more than significant.
Again, utilize paid promotion to give your Tweets further reach and expand your audience.
Related: Come across our complete guide on how to grow your Twitter followers.
4. LinkedIn
LinkedIn is generally more applicative if you're B2B rather than B2C, unless you lot're trying to accomplish consumers who fit LinkedIn'due south demographic (which tends to be relatively affluent well-educated professionals).
Every bit such, if LinkedIn's a good fit for your concern, the quality of the traffic you can concenter from the platform is pretty high.
So, in a similar manner to Facebook, publish an update with a link to your new content aslope a teaser paragraph or 2.
All the same, you're likely to achieve higher organic reach on LinkedIn if y'all include a link that keeps them on the platform, rather than directs users to an external website.
To exercise this, y'all can repurpose your content onto the LinkedIn Publishing Platform—more info below—and and then link to that article instead (and practise so in a way that still helps build your list or otherwise directs interested visitors to your own website).
You're likely to have both a personal contour on LinkedIn, as well every bit a Company Page.
And then try for case publishing via the Visitor Page, and then sharing the update with your personal profile.
Or the other way around.
As with the other social platforms above:
- Employ paid promotion to give your content more exposure—on LinkedIn, yous can practise this via a sponsored update capabilities.
- Develop a consistent process so your content is shared more than than once.
- Grow your followers on LinkedIn to grow your reach (hither's how)
5. LinkedIn Articles
Articles are really easy to add to LinkedIn, you simply need to click the Write article button from your LinkedIn feed.
Too every bit visibility within LinkedIn itself, articles on LinkedIn's Publishing Platform testify up in Google's search results.
LinkedIn Publisher posts are also indexed by Google and prove upwards in organic search results. To me, this is one of the all-time features of it. Your website will never take the same ability every bit a site like LinkedIn to rank at the tiptop of the search results.
TopDogSocialMedia
In terms of repurposing an existing blog post as a LinkedIn commodity, there are two principal approaches you can use:
- Rewrite the article and then it'southward sufficiently different from your existing post to have a divide result in Google Search—of course, this takes fourth dimension to exercise, but is easy to outsource and ultimately gives you lot the best results in terms of increased visibility on Google as well every bit within LinkedIn.
- Publish a portion of your existing post as an article on LinkedIn, linking back to the full version—this is quicker and easier, but has fewer longer-term benefits.
For the former, you tin of course notwithstanding link back to the original mail from within the commodity, as well every bit linking dorsum to other posts.
In addition, generate leads by integrating opt-in opportunities such as an offer for a relevant lead magnet. Do this by only adding a link to a suitable opt-in page.
Click hither for a full guide on publishing articles on LinkedIn.
six. SlideShare
SlideShare was owned by LinkedIn, rising to become one of the tiptop 200 near pop websites in the globe with a massive fan base of operations.
All the same, over time they allow it slide (excuse the pun), and eventually sold information technology to Scribd in August 2020.
While at the time of writing it's too early to tell, it's likely that SlideShare will ascent in prominence (and favored status amongst marketers) once once more.
It should likewise be noted that despite reports of its untimely demise, information technology'southward withal showing in the top 200 sites on Alexa (#187 correct now).
... this "Quiet Giant" amongst social media networks has more opportunities for any internet marketer than all of Facebook, Twitter, and LinkedIn combined.
Eugene Cheng, co-founder HighSpark
So it'due south certainly non a content channel to ignore, though is generally only applicative if your business is B2B.
Taking reward of it is easy...
Simply upload a presentation created through say Powerpoint, Keynote or Google Presentations to SlideShare, and outset attracting viewers of your presentation back to your own website and/or to opt-in offers.
For best results, integrate SlideShare into your post-publication pipeline, ensuring that you're regularly repurposing new web log posts equally presentations for the platform.
Once your presentation's published on SlideShare, the value doesn't stop there either.
You can then likewise:
- Embed information technology back on your blog, helping to reduce your bounce rate and thereby increase traffic to your site
- Apply it as the basis of a video for publication to YouTube—which I'll get to next—or private video hosting platforms like Vimeo
For full information on how to employ SlideShare for marketing, click hither.
7. YouTube
YouTube, owned by Google, is in itself the world's 2nd largest search engine, and the 2d most popular site in the world according to Alexa (Google comes in at #1, with Facebook further down the list behind various Chinese-linguistic communication sites).
That means a presence here is all just essential, and a summit priority in terms of repurposing content from your blog.
And of course once you have videos on YouTube, you lot can show up for these on Google Search, in improver to the original postal service.
Many businesses of grade utilise videos as their principal content medium rather than a blog, potentially then repurposing videos into blog posts and other content.
But if your master online content medium tends to exist text-based, such every bit via a blog, how can you approach it?
1 way, at least if you're in B2B, is as referred to above in the department on SlideShare. In one case you lot have a SlideShare presentation, it'south relatively straightforward to then convert that into video form, putting your ain artistic spin on it.
This could for example be a mixture of someone on-camera running through the presentation alongside shots of different slides inside it.
Alternatively, someone could simply use the blog post as a guide while they talk to camera, running through the main points the post covers.
Or if y'all want a really quick and easy fashion, use a tool like Lumen5 to create a video from your weblog post in simply a few minutes.
Either way, the best results will come from committing to a regular process within your business to regularly publish videos to YouTube.
Ideally this will exist via your ain dedicated YouTube Channel through which yous tin can abound your subscriber base, and thereby gradually increase the authority, ranking and popularity of your videos over time.
Don't forget to optimize your videos for the platform properly likewise.
Usage of the videos in one case created aren't just restricted to YouTube. For example, effort uploading them as well to Facebook, Twitter and LinkedIn, where they're likely to receive much higher levels of appointment than text-based content. In addition, videos tin can likewise exist published on...
8. Vimeo
Vimeo is a higher-end platform offering hosting for videos (aslope other facilities) on a paid basis with:
- Over ane.five one thousand thousand paid subscribers.
- Over 200 million registered users (source)
In other words, one time y'all're regularly publishing videos on YouTube, you lot may well detect Vimeo to be an boosted and assisting aqueduct for that content.
9. Medium
Medium has been gradually growing in prominence and popularity since it was launched in 2012 by Evan Williams, one of the co-founders of Twitter. You can think of it is a blogging platform with the viral power of social media added on height.
While it doesn't publish user stats, user numbers are in the tens of millions, manufactures on the platform are often prominent in Google Search, and information technology provides an engaging experience for visitors.
Ane manner to take advantage of the platform is by creating a Publication (think of it like an online magazine that carries your own branding) that you so regularly publish content to.
By doing and then, over time you develop an audition who follow you (similar to subscribers for YouTube Channels), gradually improving your results over time as your content attracts increasing levels of engagement.
Y'all can also submit posts to be published in third-party Publications with pre-existing, established audiences.
This may be preferable if y'all're but getting started on the platform, as you'll achieve much higher visibility with your content and attract more followers.
In terms of repurposing content for this platform, yous can either:
- Republish your original blog postal service as-is, linking back to the original post. To ensure Google recognizes the source of the original content as your blog (sending you lot the majority of the traffic directly), it'due south best to do this once the original mail is indexed.
- Rewrite the content for the platform—while it requires an additional time investment to do this in the curt term, it does requite y'all additional search visibility, and over time the additional traffic generated can exist significant.
Either way, link back to your other blog posts (and content you may take on other platforms) from within the articles, besides as to opt-in offers such as a relevant lead magnet—optinopoli is platonic.
Click here for more information on how to weblog on Medium.
ten. Flipboard
Flipboard is an like shooting fish in a barrel one to start taking advantage of. You just create a publisher business relationship and submit the RSS feed for your blog (or other content channel).
Subject field to their review, and presuming you're publishing regularly and consistently, you'll start getting visitors referred from Flipboard to your content.
This isn't just for your blog. You lot tin even do it with YouTube, your Medium Publication (info on getting your Medium RSS feed here), SlideShare account (see how hither), or whatever other content channel with a suitable RSS feed.
In terms of size, Flipboard accept more than 100 meg monthly agile users beyond 196 countries. According to Flipboard, their demographic can exist summarized as:
...1-third Millennial, one-third Gen-X, and one-third Boomer, and is split pretty evenly between Male and Female. Our users are influential, curious, and affluent readers who invest in themselves by learning more about what they beloved.
xi. Pinterest
Some stats nigh Pinterest may—and probably should—be of interest:
- They have a huge user base of 333 million monthly active users.
- It's one of the pinnacle seven social media sites
- The majority of users come from high-income households, earn over $75,000 USD/year and are generally well-educated (source)
- They're buyers.
If you want an easy way to beginning using Pinterest for your business organisation, only pin the Featured Image for your blog post each time you publish and link back.
That'll but go you lot so far though—if you lot're ready to get more serious, check out our beginner's guide to using Pinterest for marketing.
12. Google Images
No, you can't keep and submit your image to Google Images. Simply they will spider your blog for instance, finding and indexing images naturally. This of course increases your exposure to Google Search users, with fifty-fifty Image Search resulting in a flow of visitors back to your website.
How exercise you take reward?
Here are some ideas:
- Make sure you utilise a Featured Image each time you publish on your blog.
- Employ appropriate keywords in paradigm file names.
- Refer to your domain name in the prototype (such as through a logo) to encourage visitors to look you up fifty-fifty if they don't click through directly.
13. Your E-mail List
If it's traffic and exposure you're looking for—remember, keep in touch with your list!
The good news is that email newsletters are rise in popularity once again. So create a regular email newsletter in which you let them know about new content you've published that's of value to them, and provide a link.
This helps build your human relationship with your list, and keeps your business organization in the forefront of their minds (even if they don't open the email) while driving regular traffic dorsum to your site for sales, referrals, backlinks, and more.
Of form, the more than your listing grows—by employing some of the other strategies listed here to get your content into new channels—the greater the effect this has over time.
One approach is to have an introductory note at the summit of the email, and then publish some teaser text from the post along with a link.
Or you could choose to publish the whole commodity within the electronic mail itself, perhaps providing links dorsum to other content within the commodity.
While there's no conclusive evidence, it doesn't seem too far fetched to believe that Google uses information from Gmail—such as links within emails—to help them understand what web pages are nigh and rank them accordingly.
In fact, it'southward difficult to imagine that they wouldn't use such a rich source of information.
As your content grows, don't forget about your older content too. Readers may not take an immediate interest in your latest content, but something you lot published this time last year might be exactly what they need correct now.
Related content: 200+ Best Email Subject field Lines to Increase Open up Rates
14. Guest Post on Other Blogs
Many blogs regularly publish content from guest contributors. If you're happy to put the groundwork in, it can be an excellent source of long-term traffic, provide exposure to whole new audiences and help build your authorization.
Guest blogging can besides help your SEO—hither's how.
To showtime, set aside fourth dimension to study multiple blogs whose audition consists of people who would take a potential interest in what you sell. Check to come across if they regularly publish content from guest contributors, and run across if they publish any information on invitee posting and what their policy is.
You tin also attempt contacting them directly, but bear in mind virtually blog owners tend to be inundated with such inquiries. However, it's besides not that hard to stand up out, as most are relatively low quality and it's immediately obvious from the start that the person is emailing en masse. To increase your chances that your email will at least get read, hither are some initial tips:
- Personalize it as much as possible, and make it every bit clear equally yous can that you have at least done your research—for example, reference a recent mail via the subject line or first line of the e-mail, get the name of the weblog right, and brand sure you lot address the right person past name.
- Avert the 'I love your weblog and have been following information technology for months' line or similar—it'south a template-blazon electronic mail that everyone seems to write, and it comes beyond as insincere.
- Follow up—if your initial email doesn't get a respond, follow up after a few days, and and so exercise and then again. This shows that you're at to the lowest degree putting the effort in, and are sincere about writing for the blog in question.
- Make sure the blog publishes content like to the kind you intend to write, and include some links to your previous content.
- Beginning with lesser known blogs first. As your portfolio builds, so will the likelihood of a positive response from more popular blogs.
Gratuitous Resource: Grab our PDF summary sail with a list of these top places to publish content—Download Gratis Now
15. Printed Newsletters / Magazines
Don't forget the offline globe! There are valuable opportunities in that location too, with a whole myriad of printed newsletters and magazines in niches and sub-niches, many of which won't e'er even appear on retail shelves.
For example, for several years, I had a regular cavalcade in a couple of printed newsletters that went out to hundreds of paying subscribers, published by small info-marketing businesses. Both opportunities came about through a combination of networking, and building up my credibility over fourth dimension through regularly and consistently publishing content.
Many such publishers are regularly looking for suitable contributors, as it makes the job of creating the content for a printed newsletter easier while providing additional value to their customers. So don't be agape to reach out to potential publishers, build up a relationship, and see what the possibilities might be to add value to their publications.
Depending on your niche, you may even find opportunities via Google—for instance, endeavor searching newsletter submit commodity [your niche].
16. Mix.com
Whatsoever happened to StumbleUpon? In 2018, information technology transitioned into Mix.com, a "new place to notice, salvage and share all your favorite things on the cyberspace".
How tin can you publish content to it? After creating an account, you can create collections in which y'all tin essentially "collect" content you observe online into specific interest or topic areas. These collections are then shared with your network, and are made discoverable to other Mix users with similar interests.
You can do this via your phone, via an extension for Chrome, or via the Mix desktop.
For best results, don't solely salvage your own content to a collection, but include your content in the mix (aha!) with other content you like that you come up beyond online.
17. Forums
Of form, there are hundreds of forums bachelor across a broad range of topic areas. Findaforum.net is a great place to notice one suitable for your niche, or only search on Google.
How should you approach information technology?
Get-go by edifice up your participation in the forum, such as by answering people's questions where yous're able to add value. Most will allow you to link back to your website via your profile and/or a signature area.
Avert being sales-y and instead simply aim to add together value. Depending on the forum, information technology may be possible to add a link to your signature pointing to an opt-in page for a relevant atomic number 82 magnet. However, be sure to follow the forum's rules and guidelines or you could find your access revoked.
You may even be able to add longer content pieces such equally an article that's been repurposed from your blog—or the first few paragraphs from one and then linking back to the original—posting it as a useful resources to help people.
eighteen. Amazon
Once yous're publishing content regularly and consistently, such content can exist periodically repurposed into ebooks or printed books that tin can then be sold (or given abroad for free) on Amazon.
Amazon is of class a high traffic, high authority website, and its visitors are buyers. Amazon has sold upward to 90 million Kindles, and that's not including people reading Kindle content via apps.
Then past regularly repurposing content for Amazon'south platform you're able to tap into and have advantage of their huge client base of operations to build exposure for your own business.
19. Instagram
Instagram is second simply to Facebook for daily usage, and reached the 1 billion monthly active user marker in June 2018.
Date levels on the platform are much higher than Facebook, hence its popularity amongst marketers. Fifty-fifty ameliorate, equally this graph from Yotpo shows, this date continues when visitors go far on your website, with more engagement than visitors from whatsoever other social aqueduct.
Tailwind has some nifty tips for promoting your blog posts on Instagram, and see this post for info on how hashtags work on the platform.
twenty. Podcast
Podcasts continue to grow in popularity, with fifty% of all The states homes now podcast fans, and 24% listening to podcasts weekly. And it doesn't look like it's going to be stopping whatsoever time soon (Nielsen):
Information technology'south potentially straightforward to repurpose content from other forms into a podcast—such as past using the sound of a YouTube video or Facebook Alive—and start taking advantage of the medium.
As with YouTube videos, some businesses utilize their podcast as their primary content medium, repurposing podcast episodes into weblog posts and other content.
Pat Flynn, one of the about prominent podcasters, shares this tutorial on how to start a podcast based on his decade-long experience.
21. Reddit
Reddit has as many users equally Twitter—330 1000000.
However, information technology's non a case of just jumping on there and sharing your content. You need to develop some history first by contributing to the community and collecting karma (generated when people upvote your comments).
Subreddits are the individual communities within Reddit that focus on particular topic areas, and most permit links just once you've reached a particular karma score (and thereby proved your worth). They also have other posting rules, so exist sure to follow them to avoid being blocked.
As with forums (encounter 17 higher up), your principal focus should exist to add value to the discussion. One time you've got enough karma to be able to share links, be careful not to overdo it with your ain content, ensuring you likewise share other people's likewise. Near people more often than not propose for an 80/twenty mix, with just xx% of the links you share pointing to your own content.
Here's more info on how to marketplace on Reddit effectively.
22. Tumblr
Tumblr, currently owned by Automattic (think Wordpress), is a social networking site and microblogging platform, and 1 of the summit 25 websites in the US, and the 51st most popular worldwide. Around lxx% of users are aged between 18 and 35.
Try using it in combination with your blog by publishing excerpts and pictures from your post on Tumblr, linking back to the full post. In other words, information technology's non much different to whatever other social network.
23. Google Search
Why include Google Search on a list like this? It is of course i of the master places you want your content to show upwards (every bit stated at the beginning, this list is not in whatever order of priority).
While control over your ranking is express, influence over your ranking isn't.
The more you build your authority by publishing content around the web such as on the platforms listed here, the college your content volition by and large be ranked.
Of class, SEO is a huge topic, but the main things to retrieve to rank well are:
- Provide as much value every bit you can to the company.
- Ensure they accept a positive and engaging feel on your website.
- Use keywords and backlinks appropriately to help Google understand what a piece of content is about.
- Publish regularly and consistently.
- Encourage the sharing of your content on social media, including sharing information technology regularly yourself through your own channels.
24. Quora
Quora is 1 of the most popular question-and-answer websites. You attract targeted traffic back to your website by but answering questions and sharing your expertise.
The platform is i of the top few hundred websites in the Us, and its question-and-respond pages are regularly ranked on the showtime page of Google.
To utilise it, simply respond relevant questions in a way that offers genuine value to Quora users.
For example, repurpose a recent weblog mail service past sharing relevant primal points, rephrasing them to directly respond the question.
Link back to the mail for more data.
However, constantly linking back to the same domain can heighten a scarlet flag on Quora and yous may find yourself banned or temporarily suspended.
So mix it up a chip by:
- Answering some questions without linking back at all. Provide value, and you'll find people viewing your contour and visiting your website anyway to discover out some more than. Include your domain name in your profile, so people can observe you easily.
- Link back to your content on other domains, such as some of the other places to publish content listed here.
To boost visibility of your answers:
- Include one or more relevant images in your answers to boost engagement.
- Be as helpful as possible in answering the question straight.
- Avert coming across as self-promotional.
For more information on using Quora for marketing, see this postal service.
25. Infographic curation websites
Why not catechumen that blog post, video tutorial or podcast episode into an infographic, one of the most engaging types of images on social media and elsewhere?
Infographics offer a quick and easy way for people to absorb the main information in your content, with near of us processing visuals 60,000x faster than text (Hubspot).
Find someone to create an engaging infographic for yous on sites like Fiverr, Freelancer and Guru.com.
Or notice out how to create infographics online using 1 of the amazing software tools that now exist to practise just that.
Once created, too equally sharing on social media and incorporating back into your web log post, there are multiple websites y'all tin can and so submit that infographic to and proceeds some useful backlinks and boosted traffic—hither's a listing of several.
Last Thoughts
Information technology's unlikely you lot're going to want to—or exist able to—publish content to every site on this list.
Simply it does give you a broad range of possibilities to maximize your exposure, visibility and results by getting your content into as many channels as possible through content amplification, including repurposing that content.
And to brand it as like shooting fish in a barrel every bit possible, use a post-publication pipeline—here'southward how.
So before you disappear, take two secs to catch your free copy of this list (a PDF summary canvass) so y'all take it to refer back to.
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Source: https://www.takanomi.com/blog/25-top-places-to-publish-content-and-market-your-business